WORK
Concept Creation
I've developed and pitched original entertainment concepts for digital platforms such as Youtube and Instagram, often featuring high-profile celebrities and influencers. Working with brands like FIFA and JD Sports, I've created scripted content to facilitate and stimulate the unscripted reactions from the personalities that feature in campaigns, ensuring the outcome is aligned with both brand objectives and audience expectations.
Beyond the conception, I've also supported the end-to-end production process from the casting and talent negotiations to coordinating all aspects of filming logistics - basically, I ran the show on production days. I don't wanna toot my own trumpet but like... toot?
Copywriting, Digital Marketing & Ecomms
I've crafted engaging copy that stands out amongst the plethora of ecomms we've all signed up for (often to get that 10% off our first orders, right?) With a keen eye for storytelling, I've evaluated and analysed marketing plans, providing constructive feedback to shape new projects. From newsletters to social media content, I can help you develop and sustain a voice that boosts engagement, builds and crucially, sustains community presence.
Screenwriting
As a comedy writer, I've developed pilot scripts for Netflix with Roughcut TV, working in writers' rooms to build storylines and characters, then pitching them to executives (read: watching, bated breath, to see if they laugh). Most recently, I wrote a series of short, character-driven sketches for Net-A-Porter's campaign with Sophie Turner.
Beyond the writing, I document the whole development process — cataloguing ideas, mapping plotlines, maintaining digital beat boards. I once spent a night designing a theme park map for an animated show as a visual aid for the room; Netflix liked it enough that it became the reference doc for the LA animation team.
I'd like to say I go the extra mile because I love the work (and I do) but really, I'm just obsessively organised, and I'd challenge you to find a better multitasker.
