WORK
Concept Creation
I've developed and pitched original entertainment concepts for digital platforms such as Youtube and Instagram, often featuring high-profile celebrities and influencers. Working with brands like FIFA and JD Sports, I've created scripted content to facilitate and stimulate the unscripted reactions from the personalities that feature in campaigns, ensuring the outcome is aligned with both brand objectives and audience expectations.
Beyond the conception, I've also supported the end-to-end production process from the casting and talent negotiations to coordinating all aspects of filming logistics - basically, I ran the show on production days. I don't wanna toot my own trumpet but like... toot?
Copywriting, Digital Marketing & Ecomms
I've crafted engaging copy that stands out amongst the plethora of ecomms we've all signed up for (often to get that 10% off our first orders, right?) With a keen eye for storytelling, I've evaluated and analysed marketing plans, providing constructive feedback to shape new projects. From newsletters to social media content, I can help you develop and sustain a voice that boosts engagement, builds and crucially, sustains community presence.
Screenwriting
As a comedy writer, I’ve developed pilot scripts for Netflix with Roughcut TV, collaborating in writers’ rooms and developing storylines and characters to pitch to executives (read: watch with baited breath to see if they laugh). Beyond the writing, I'm often tasked with documenting the entire development process: cataloguing ideas, mapping plot lines and maintaining digital beat boards. Once, I even spent my night designing a theme park map for an animated show to provide a visual aid for myself and the other writers in the room. Netflix liked so much, it became the reference for the animation team in LA. I’d say I go the extra mile for clients because I love it (I do), but really, I’m just obsessively organised and I genuinely think you'd struggle to find a better multitasker than me. Toot.
